XML: eCommerce Solutions for Business and IT Managers

“Big Picture” insights into one of the hottest, most promising eCommerce technologies

If your company uses massive amounts of data from different sources, XML could be the Holy Grail. Using today’s conventional programs and processes, data may have to be translated and reformatted more than five times during data exchange and eCommerce. XML has the potential to speed up ebusiness applications and integration efforts, enabling the definition, transmission, validation, and interpretation of data. In XML: eCommerce Solutions for Business & IT Managers, author Solomon Simon helps you:

* Learn what XML is and where it came from
* Explore the advantages of using XML to solve business integration issues
* Apply proven strategic planning models to determining when, and how best to implement XML
*Understand the risks as well as the benefits associated with XML as a business enterprise solution, as well as common organizational obstacles to XML implementation

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WEBSITE TEMPLATES ECOMMERCE AUCTION RESELL RIGHTS DVD

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

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